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We Roast the Most

November 25, 2009

Day 20

We Roast The Most is an exclusive East Village cafe, tucked away on an undisclosed block, behind a door with no name. To enter, you must receive a key from the owners. It’s Boom Boom meets Starbucks.

Inside, expansive ceilings highlight the austere decor, creating a cafe even Patrick Bateman would approve of. They have no tables save for a plush red couch, which encourages the inherent hedonism of its java drinkers. Perhaps their behavior comes from within, or perhaps it comes from the beans, which originate  from a farm in Nicaragua, though the owners refuse to reveal what brew because the farm is currently under an exclusivity contract with We Roast The Most. And we all know that good coffee is just as tough as real estate in this town.

The secret in We Roast The Most’s coffee (besides the magic in its beans), lies behind the doors of the Miele CVA2650SS. Thisjoint espresso machine and coffee maker sits inside the cabinet, something I almost (but not quite) envy more than a washer and dryer.  To brew the coffee, you simply fill a pitcher of water, similar to a Brita, pour in the coffee and push one of three buttons: medium, full or really full. And boom. Caffeine to keep you dancing on those red couches all night long.

As the Platform 9 3/4 of cafes, We Roast The Most will only be accepting a handful of new clients between now and the beginning of the 2010. Applications available. But I can’t tell you where to get them.

*In case you’re still confused, this is my friend Adam’s apartment. We kicked off Thanksgiving early last night with a pot of joe from their Miele, which does actually exist.

I’m visiting one new coffee shop every day for a month. Mainly because I broke my coffee pot. Check out the other reasons and guidelines here. And if you have any recommendations, please let me know!


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